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CPG Industry Leader John Haydock Named CEO of Datepac

YUMA, AZ - Former Vice President of Global Sales John Haydock has been named CEO of Datepac.

Prior to joining Datepac in June 2013, Haydock held several executive sales and marketing positions for CPG industry-leading companies including Kraft General Foods, Unilever, WhiteWave Foods and Mann Packing. His more than twenty years of industry experience includes Dairy, Frozen Foods and Produce categories.

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US: Date consumption increases

As more consumers become aware of the health benefits of dates, consumption has increased. To keep up with demand, production has also increased.

"We have had double-digit increases in sales and yields, year on year," said Erin Hanagan, marketing manager for DatePac. "We increased distribution and saw more sales from current consumers." She attributed the increased sales to consumers becoming more aware of the health benefits of dates as well as the fruit's sweet taste profile. The additional production is due to plantings that have matured and are producing at their full potential.

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CPG INDUSTRY LEADER JOHN HAYDOCK TAKES CEO POSITION WITH DATEPAC

YUMA, Ariz. (Feb. 24, 2015) – Former Vice President of Global Sales John Haydock has been named CEO of Datepac, the largest Medjool date packing facility in the U.S.

Prior to joining Datepac in June 2013, Haydock held several executive sales and marketing positions for CPG industry leading companies including Kraft General Foods, Unilever, White Wave Foods and Mann Packing. His more than twenty years of industry experience includes Dairy, Frozen Foods and Produce categories.

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